Do you
run an eco-friendly, humane, free-range animal ranch and want to use that fact
to help sell your beef, chicken, or buffalo? Or maybe you’re running a
nonprofit international organization and you want to help the poor in other
countries start a piggery or raise goats or turkeys. Perhaps you are working in
the research or veterinary field and need to get a project approved or funded.
Whether
you’re already running a ranch and seeking new outlets for your livestock or
meat, or whether you are seeking funding to start a ranch, expand a livestock
operation, or fund a research project, sooner or later you will need to master
the art of writing a business proposal.
If you
can run a ranch, you can certainly write a proposal. You know ranching. You
know what you want to do with your business. So you’ve already got a good start
on the content for a proposal. Now, you need to add one vital element:
knowledge of your potential customer or funding organization. You need to keep
that person or organization in mind while you write your proposal.
Successful
proposals are custom tailored for their recipients. So before you start
writing, not only should you gather all the facts and figures and internet
links you need to describe your organization and explain what you propose to
do, but you should also gather some data on your proposal readers. For example,
what’s the history of the organization you are pitching to? Have they approved
projects like yours in the past? Do they have a particular interest, such as
organic farming or humane treatment of animals? What do they already know about
you? What questions are they likely to have? Knowing your prospective customers
or partners will help you include the right sort of information that will
persuade them to support you.
After
you have all your information in hand, how do you begin a proposal project? By
writing a Cover Letter. It simply needs to introduce your organization and your
proposal, explain what you’d like the recipient to do after reading the
proposal, and provide all your contact information. Next, create a Title Page.
Choose a name that describes your proposal, like “Funding Request to Help
African Villages Set Up Pig Farms,” “Plan to Add Buffalo and Ostriches to the
High Country Ranch Operations,” “Pilot Program to Study Livestock Disease
Resistance,” or “Proposal to Deliver Fresh Free-Range Beef and Chicken to
Cindy’s Down Home Restaurants.” The Cover Letter plus the Title Page, plus an
optional Table of Contents and/or Client Summary (list of important points),
makes up the first and shortest section of a proposal–the introduction.
The
pages in the second section should describe what your potential customer or
funding organization needs and wants from you, as well as any limitations,
deadlines, or restrictions you know about. This section could also mention any
opportunities that the readers may not yet have thought of. For example, local
ranchers may not be supplying the demand for goats for traditional Greek
Orthodox, Jewish, Hindu, or Muslim holiday meals in your area. Or perhaps you
see a future need for more lean meat like beefalo, turkey, or ostrich. Or maybe
you want to describe the need for milk, meat, and eggs in the diet of poor
people, as well as the opportunity to make families self-sufficient with
rapidly reproducing livestock. Pages in this section will have titles like
Problem Statement, Needs Assessment, Market Demand, Opportunities,
Requirements, and so forth.
If you
are applying for funding or responding to an RFP, you probably have a checklist
of information you need to provide, and you can insert your RFP Cross Reference
and Compliance Matrix here, along with any other thoughts you have about future
needs or challenges not addressed in the checklist.
The
third section should be a detailed description of what you propose to do. This
section could have any number of pages and topics, depending on your plans,
projects, services, products and ideas. For example, if you plan to sell meat
and poultry to restaurants or stores, you’ll want to include pages describing
your Products and a Wholesale Price List, and include Purchasing and Delivery Details.
Be sure to include any details that help your plan stand out from your
competitors, such as Organic or Environmental practices, your plan for Future
Sustainability, and so forth. If you are starting a ranching operation, you
should describe your Project Plan and Budget as well as your existing or needed
Equipment, Personnel, and Real Estate. You might need to include a Return on
Investment page.
If you
plan to offer a service to existing ranchers, such as inspection, insemination,
inoculation, castration, branding, transportation, butchery, veterinary,
auctioneering or even bookkeeping services, then you’ll want to describe all
the tasks you will do. Each topic should describe how your project will meet a
need or fulfill a demand and thus benefit all parties. Make sure you address
all the needs, requirements, and opportunities mentioned earlier.
The
fourth and final proposal section should explain why the reader can trust that
you will fulfill your promises. This is your opportunity to brag about yourself,
but remember that credibility comes from facts and recommendations from others,
not from you simply saying you’re the best. In the final proposal section, you
should have pages like About Us or Company History, Experience and Expertise,
Team Members, and so forth. If you have successfully completed similar
Projects, list them. Include pages describing any special Training or
Credentials that would help to persuade the reader, and add Testimonials,
Referrals, Awards, and recognition of Achievements from others.
That’s
it–now you can see that the basic structure of a business proposal is introduce
yourself and your proposal, describe the needs, opportunities, and
requirements, describe in detail your plans and how they will meet the needs
and requirements and take advantage of the opportunities, and finally explain
why the proposal reader should have confidence in your ability to successfully
carry out your plans.
After
you have all the information, facts, and figures in place, take the time to
proofread each page. Simply running a spell check program is not enough. Polish
the wording and the appearance of all the pages. You want the proposal to
represent you at your professional best, especially if you have competition for
contracts or funding.
Want
to get a big head start on writing your proposal? Then consider using a
pre-designed proposal kit, which comes with professionally designed topic
pages, including all those mentioned above. Each topic page contains
instructions and examples of information to place on that page, so you’ll never
sit looking at a blank screen. A good proposal kit will include completed
sample proposals you can review to see which topics might go into a proposal
and how the finished product could look. Using a proposal kit will make even
your very first proposal look and sound like it came from an expert.
Sumber : http://www.artikelberbahasainggris.com/bisnis/how-to-write-a-ranching-business-proposal.html